Lexy Khoo

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• Grew the business from 3 to 9 people and $0 to $2.3M in revenue by Year 2, with no external funding

  The Mantis Group is a professional services firm that advises clients on marketing, data, and technology. I co-founded the business and led all operations, from how we delivered client work to how the company itself was run. By Year 2, the business had reached $2.3M in revenue, bootstrapped with no outside funding.

• Served as the primary bridge between client business needs and the technical team, translating requirements, prioritising delivery, and managing expectations throughout

  A large part of my role on the client side was understanding what a client actually needed, translating that into clear technical requirements, and working with our engineering team to make sure what we built solved the right problem. That meant prioritising the work that would have the most impact, managing client expectations throughout, and helping clients understand what was being built and why. This sat at the centre of every engagement.

• Led the design and build of a proprietary media planning tool and directed the development of a machine learning model for a financial services client

  The two clearest examples of this are a proprietary media planning tool we designed and built for a client, and a machine learning model our technical team developed to help a financial services client improve how they identify and convert prospects. In both cases I was the bridge between the client's business problem and the team doing the technical work.

• Built all internal operations from scratch, including processes, policies, financial management, and HR

  On the business side, I built the company from the ground up alongside my co-founder, creating internal processes, writing company policies, managing finances, and growing the team from 3 to 9 people. I also completed the foundational work required for SOC 2 certification.

• Completed the foundational work for SOC 2 certification

  SOC 2 compliance was a requirement for certain client engagements. I led the foundational work required to get the business to certification readiness — working through the security controls, operational policies, and documentation that needed to be in place before a formal audit.

• Reported directly to the CEO and managed cross-functional operations during one of the company's highest-growth periods

  Switch Health was one of Canada's leading COVID-19 testing companies, scaling rapidly to meet national demand during the pandemic. Reporting directly to the CEO, I was brought in to keep critical programs running at a time when the stakes — and the pace — were unusually high.

• Led a team of three running the national COVID results pipeline — coordinating with labs to ensure all samples were processed, flagged, and reported in compliance with PHAC regulations

  I led a team of three managing the end-to-end COVID results pipeline. This meant working with labs across Canada to make sure every test sample was processed on time, flagging any issues that required recollection, and ensuring results were reported accurately and within the timelines required by Public Health Agency of Canada regulations.

• Executed the Air Canada travel testing partnership end-to-end, managing kit logistics, warehouse operations, and Aeroplan program integration

  I also led the execution of the Air Canada travel testing partnership — coordinating logistics between Switch Health, Air Canada, and their Aeroplan loyalty program to make sure test kits were warehoused, ordered, and delivered to customers without issues.

• Managed the importation of SD Biosensor rapid antigen test kits from South Korea for Public Health Canada, overseeing the full logistics chain from overseas shipment to provincial warehouse distribution

  On the procurement side, I managed the importation of SD Biosensor rapid antigen test kits from South Korea on behalf of Public Health Canada — working with logistics partners to get shipments cleared, delivered to our warehouse, and redistributed or repackaged before being sent to provincial government distribution points.

• Led the agency transition when Vision7 was awarded the Toyota Canada Dealers Association account in 2018, building the media operation and a team of ten

  This covers eleven years across several agencies, ending at Vision7 / The Showroom. The work spanned a wide range of clients before culminating in the Toyota Canada Dealers Association account. In 2018, Vision7 won the business and I was brought in to lead the transition — setting up the media operation and building a team of ten from scratch.

• Owned media strategy, planning, and buying for Toyota Canada Dealers Association from 2018 to 2021

  I took full ownership of strategy, planning, and buying for the account. This meant setting the direction for how Toyota's media budget was spent, managing relationships with media partners, and being accountable for results across the full campaign lifecycle.

• Delivered 237,091 vehicle sales in 2019, Toyota's strongest year and retaining its title as Canada's number one auto brand position

  In our first full year, 2019, we delivered 237,091 vehicle sales. That was Toyota's strongest result and the year they held the number one auto brand position in Canada.

• Guided the business through a COVID-driven decline to 191,420 units in 2020 and led the recovery to 225,215 in 2021

  We then navigated the sharp decline to 191,420 units during COVID in 2020 — a year that required constant reforecasting and adapting plans in real time — before leading the recovery back to 225,215 in 2021.

• Introduced Google's Ads Data Hub to Toyota Canada, the first data clean room adoption at this scale in Canada, enabling privacy-safe measurement of advertising impact on dealership visits

  One of the more significant things we introduced during this period was Google's Ads Data Hub, the first data clean room adopted at this scale in Canada. It allowed us to measure the real impact of Toyota's advertising on dealership visits in a way that was both meaningful and privacy-safe.

• Earlier career clients included Mazda Canada, General Mills, McKesson, BMO, HSBC, and Egg Farmers of Canada

  Earlier in my career I worked across agencies including Excelerator Media and Maxus, both WPP agencies, before moving to Vision7. During that time I worked with clients including Mazda Canada, General Mills, McKesson, BMO, HSBC, and Egg Farmers of Canada, building the foundation in media planning and buying that the Toyota work was built on.